Russ Reid presents...

Your Winning Game Plan: Missions PR Strategies for Fall

Maximizing Media: Proven strategies to win your donors’ hearts this fall.

Public relations is a vital part of successful fundraising, but often it gets left sitting on the bench. With the noise of the 2008 presidential race coming to a head this fall, Rescue Missions like yours will need a proven game plan to get their messages heard.

On August 19, Steve Ruppe, Public Relations Director, Russ Reid, shared simple strategies and effective tools for implementing a successful fall 2008 PR push and fundraising season including:

  • Protocols for contacting media with stories/events
  • Methods of finding the right person to speak with
  • Ways to maximize web coverage
  • Tips for making your Mission stand out
  • Techniques for turning an event into all-day coverage
  • Strategies for using the calendar to your advantage
  • And more

No flights, no hotels, no conference rooms. This complimentary webinar—part of an ongoing series from Russ Reid—is an easy way for your Rescue Mission to learn effective Public Relations strategies for the fall. So click below and get started!

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Be sure to check out our past webinars.

Online Fundraising That Works

Search Engines. Blogs. Social Networks. Everyone’s working the Web. But does the Web work for fundraising? Absolutely. Victoria Linssen shares tips to help you leverage the power of the Internet and raise your “netspectations.” For a copy of the “Wired Wealthy” study, email vlinssen@russreid.com.

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Fundraising in Recessionary Times

Whether we’re headed into a recession or not, times are tough. Still, there’s hope for growing your income even in a recessionary period. Pamela Barden shares 10 important strategies for weathering—even prospering in—hard economic times.

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Securing Major Gifts: Getting to “Yes”

Asking for money isn’t easy. But it is crucial. In this webinar, Richard Felton shares important techniques—the proven steps you need to know to build a relationship with the donor and get that all-important “Yes.”

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Brand Power and the Competitive Edge

Branding is a buzzword that has taken the nonprofit world by storm. But just what is a brand? How do you get the right one for your organization? Lisa Scott Benson shares the fundamentals of branding and how they can help you in your fundraising efforts. For a printable version, email mdebonis@russreid.com.

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Lead Well, and Performance Will Follow

Great leadership is more than a practice, it’s an art. This exclusive Russ Reid webinar, given by Russ Reid’s Stacey Girdner can teach you that art, and offer new ways to improve overall employee performance.

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Rise Above the Rhetoric

As the election season fast approaches, direct mail, TV and interactive channels will be clogged with political appeals. This exclusive webinar, given by Russ Reid’s Steve Ruppe, will tell you how to keep your appeals above the fray.

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©2008 Russ Reid. All Rights Reserved.

Steve Ruppe, Director, Public Relations

On August 19, Steve Ruppe shared PR best practices that will help your Mission this fall.

As Public Relations Director of Russ Reid, Steve Ruppe provides counsel to nonprofit organizations throughout the US and Canada. His public relations experience builds on a broadcast news career that spans more than two decades.

Steve has particular expertise in crisis communications, media relations, event public relations, and assisting clients in communicating with the media. He has received numerous broadcasting and public relations awards, and served on the board of directors of the Radio Television News Directors Association (RTNDA).