You can’t solve new challenges with nothing but old ideas. So part of what we do is to step away from business as usual and shake loose from preconceptions. We look at problems from new angles, and serve up unique solutions that are still based on all we know as fundraising leaders. Not every idea makes it. In fact, most don’t.

 To get off the workbench and through the door of our Treeshaker Lab, an idea must:

 •   Be elegantly simple and quick to execute

 •   Be scalable and work hard in a variety of media formats

 •   Be potentially transformational for our clients

This is our most cutting-edge stuff. So naturally we can’t tell you all the details here. But we can say that recent Treeshaker Lab projects are currently creating new ways to:

•     Radically expand your reach through new offerings—such as mobile phone campaigns and other interactive products—that require a very small investment and no real program changes

•     Repurpose existing video assets to maximize interactive strategies on a tight budget

•     Turn donor cell phones, text messaging, etc. into a powerful disaster response fundraising tool

Bring us your most unsolvable problems. Then watch our compelling solutions start to take root.