Please take a look at some of the Russ Reid Company campaigns that have produced outstanding results for our Food Bank partners.

The Faces of Hunger appeal was developed to help Food Banks communicate the needs of their diverse clientele to donors. The ask is well-supported with statistics and facts. Care is taken to communicate how the donor's gift will benefit the local community.

The Spring Annual Campaign is a simple, straightforward appeal that reminds donors in the local community that they can make a difference in the lives of hungry people.

The Christmas appeal leverages the spirit of the season in a bright red envelope containing a colorful cardboard "food box" ornament. This package is a simple but direct reminder of the boxes and bags that donors can help provide for hungry children and families. This appeal brings in significant year-end income for Food Banks.



Our Thanksgiving Acquisition achieves high response rates at a very economical cost. It brought in more donors in 2003 than any other acquisition medium.




The School's Out appeal is a high-impact piece with fun, playful graphics that make it stand out in the donor's mailbox. The message emphasizes the increased financial demand on families in summer, when children are not receiving breakfast or lunch at school. This appeal is an effective cultivation tool in a traditionally slow giving season.

The Thanksgiving Bag appeal uses the latest printing technology to create a unique and personalized message. The "bag" envelope visually conveys the Food Bank's mission of providing food to hungry people.

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