Growing Your Donor Base
Building additional income demands acquiring new, high-value donors. Our single-minded acquisition goal is to deliver as many new donors as possible to you at the lowest cost. Our proven acquisition programs include:

Direct Mail
We'll tailor a list plan to your market size and budget. The donors you acquire, when properly cultivated, can represent as much as $150 in revenue to your organization over a 5-year period.


Insert Media
Low-cost insert media is a very successful method of generating new donors for our Food Bank partners. Some of the media we use include:

• ADVO
• Penny Saver
• Money Mailer
• Val-Pak
• Free Standing Inserts
• Statement Stuffers

These donors provide even more revenue than direct mail acquired donors. Give us a call and we're glad to share more information on this exciting opportunity.

Zip Walk
Russ Reid Company's Zip Walk program is a low-cost, mailbox-delivered acquisition vehicle targeted to the highest potential zip codes in your area. We're able to suppress current donors from receiving this mailing.

Space Ads
Print advertising works well in tandem with other acquisition methods to maximize your new donors. It increases awareness for other efforts even as it brings in new donors on its own. These donors also deliver exceptionally high return on investment.

Growing Your Revenue
New donors need to be properly cultivated to keep giving. Each of the three strategic fundraising plans that we'll deliver to you over the course of the year will contain a series of cultivation mailings designed to generate maximum net income. Once you've approved copy, design, budget and mail date, we'll take it from there, ensuring that each appeal is produced to your exacting standards and mails on budget and time.

We'll also provide "thank-you" copy for each appeal to assist you in affirming your donors for their commitment.

As your donor base grows, we'll be there to assist you with expanding your program. Middle and major donor fundraising, second gift strategies, reactivation of lapsing donors and capital campaigns – Russ Reid Company offers the experience, knowledge and personnel to be your partner for success.

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