Webinars

Join us for a series of stimulating webinars on a wide variety of subjects essential to your success in fundraising. Each one-hour chat with one of our Russ Reid experts will give you tips, techniques and a fresh perspective on some of today’s biggest challenges.

 

 

original air date: September 15 2009 00:00 PST

Maximizing Middle Donors

Discover why middle donors are the key to your fundraising success.

Presented by

Pamela Barden

Vice President, Group Director

 

At Russ Reid, Pamela oversees all aspects of the World Vision (U.S.) account as well as providing strategic leadership on a wide range of initiatives.

Prior to joining Russ Reid in 2006, Pamela spent nearly three decades in the not-for-profit community, leading the development programs for mid-sized nonprofits.  She has been responsible for all fundraising activities: direct mail; newsletters; Internet fundraising; telemarketing; direct mail, television and radio acquisition; major gift solicitation; planned giving marketing; and advertising.

Pamela is a graduate of Wheaton (IL) College, has an M.B.A. from Dominican University, and is a Certified Fundraising Executive (CFRE).