Webinars

Join us for a series of stimulating webinars on a wide variety of subjects essential to your success in fundraising. Each one-hour chat with one of our Russ Reid experts will give you tips, techniques and a fresh perspective on some of today’s biggest challenges.

 

 

original air date: July 22 2008 11:00 PST

Raising Your “Netspectations”

Online Fundraising That Works

Presented by

Victoria Linssen

Vice President, Interactive

Victoria Linssen has over 10 years of global online marketing and branding experience.

With credentials that include delivering Internet marketing strategies for brands like Nestlé Foods, Proctor & Gamble, and Unilever, Linssen currently heads Russ Reid’s interactive practice. She counsels clients on how to maximize their marketing dollars and connect with donors through multiple channels and multiple devices.

While at renowned firms such as Answerthink and Agency.com, Linssen sensitized clients to the changing trends of Internet marketing and launched successful campaigns that led to the creation of social networks, lead-generation, up-sell/cross-sell and improved brand awareness.

Victoria’s additional experience includes: Alterna, British Airways, Astra-Zeneca and American Express.

She is helping Russ Reid develop strategic online marketing programs, innovative business solutions and successful long-term client relationships, increasing long-term donor value for Russ Reid clients.