Proof Positive:
Work that works
How’s the thinking? What’s the creative like? Does it get the job done?
Here are just a few of our success stories. And how we made them happen. If you’ve got a specific issue you don’t see represented, contact us. With over four decades of fundraising leadership, we’ve created winning approaches for all kinds of challenges. Maybe one a lot like yours.
Of course, that’s just the jumping-off point. The real answers we’ll find together.
proof positive #9: Direct Response Television
Russ Reid turns failing show into a DRTV hit.
Opportunity
The Nature Conservancy of Canada (NCC) is the leading land conservation organization in Canada. Using innovative strategies, they’ve helped conserve more than 2 million acres of ecologically significant land. However, they were facing a challenge. Their 30-minute DRTV program was not performing well. They came to Russ Reid with a limited budget and a short timeline. Could NCC make the existing material work harder to generate greater response? We took on the challenge.
Approach
First, we crafted a compelling new offer for them. In every stage of the production, Russ Reid applied proven TV and direct response strategies to improve response and giving. We rewrote the show. Filmed a new opening segment. Then we re-edited their existing materials, and shortened stories to create a vitally important sense of urgency. In addition, we expanded the media buy into new time periods and new networks.
Results
The new show was a definite success.
• Call volume increased
• Online response increased a lot
• Conversions jumped
• Revenue climbed
It was such a hit that NCC tripled the size of their DRTV campaign.